Message and Delivery Posters

Today, after building on the crit yesterday, I developed the image poster so that the monkeys were more in context with my research, and by adding the FIFA symbol and the flags, the denotations of the 3 countries along with the connotations of monkeys are enough to communicate FIFA's incompetence in my mind.

My Image Poster

Someone commented in the crit about the drawings reminding them of the drawings in newspaper cartoons, so I did some research into this to give me an idea of what font to use for my text poster, an this is what the result was.

However, I didn’t feel that this font was high impact enough. After experimenting with a few fonts, I decided that the above font (ironically called “impact”) was the most effective and high impact. I think this is because of how well balanced the bold-readable aspects of the font is. Another more subtle positive of using this font over “noteworthy” is that the “No Evil” are all much more clearly aligned, which gives a more organised feel, which is an important connotation of a serious poster in my opinion. 

My Text Poster

From here I decided that my text and image poster needed to tie the two together somehow. The obvious and boring way to do this would be to use the words from the text poster and the FIFA logo with the 3 wise monkey images, which was something I wanted to avoid. 

As part of my research I looked at the First Direct adverts with the Northern Platypus and The Beatboxing Birds. Those adverts originally came about my showing 10 seconds of a beatboxing bird on TV and that was it, no context (like the image poster my crit yesterday). Then about a month later a concept came in the form of the platypus (like my text poster), becuase it was obvious that this was the same concept when you compare the two. Then when the actual advert came out, everyone was enlightened as to what the platypus and birds were about, and the image and type poster was my chance to bring the 2 posters together. 

My Image and Text Poster

By using the FIFA logo I have clearly identified who the target of my posters message is, and used discriminative message extremely similar to the ones Sepp Blatter (the monkey) had said himself according to my research. These 3 posters now work as a set in that anyone who's read the text poster will associate it with this poster, and then this poster with the image poster.

That said, I believe they all work individually as well. The image poster has enough connotations and denotations for the message to be worked out by people who know about football, whereas the message in the text poster is obvious due to the nature of the poster. The third poster however works on two different levels. People interested in football will recognise the logo and associate the racist quotes with Blatter, pick up on the allusion to the 3 wise monkeys, and see the irony in Blatter as a monkey. People who aren't interested in football however, will be alarmed by the discriminative quotes, and then associate them with FIFA, which raises the profile of their incompetence and ignorance, which was one of the things I wanted to do.