First Direct Bank Advertising - Research

I looked at the strange advertising campaign for first direct, a bank, which is a serious business. Yet it uses animals doing strange things as it’s advertising campaign, something with the exact opposite tone to what you’d expect from a bank. It is also a bonus that these campaigns were in black and white, as it fits within the 2 colour boundary set by the brief. I looked particularly at these posters because of how the animals themselves are a concept that isn’t directly linked to the context of the advert, something which I wanted to try. The three wise monkeys as a concept have no link to FIFA, but in the context of my posters they will. Like the birds here.