Friday, 8 November 2013

Message and Delivery Posters - Final Crit

Today was the final crit for our posters. I was pleasantly surprised about the feedback I was given from the class as a hole, not because I had a lack of faith in my designs, but more because I was unsure as to how clearly the messages were conveyed as obviously I had gotten quite into the project and was worried that I'd convinced myself that the posters had worked when in actual fact they hadn't.

The first poster I presented was the purely image one as I spoke about the First Direct advert with the beatboxing birds and how this poster was more of a concept for design rather than a stand alone thing. The general feedback was that my final poster communicated the poor decisions made by FIFA in awarding the world cup to Brazil, Russia and Qatar because of the denotations of the flags and the very very limited connotations that the 3 countries share. The symbols of the footballs make clear that the poster is about the world cup, which then makes it obvious that the 3 wise monkeys are ironic/sarcastic in a childish manner, which is what I was going for.

Somewhat surprisingly, the text poster was the one that came under the most criticism. The general feedback was that while it worked well in that it further clarified the context of the other two images, it wasn't really "high impact" in itself. A specific example of this was my use of the full stops after the three "no evils", as apparently they make the poster look separated into halves. This poster will be worked on before submission to take these comments on board.

Peoples reaction to the text and image poster were quite interesting. Being stood at the front an being able to see peoples faces as they read the poster suggested to me that the poster was definitely "high impact". There was a brief discussion about how clear it was that the messages weren't genuine and were clearly ironic and sarcastic. I was however criticised for using FIFA's official logo on a poster which is so clearly and seriously mocking them, and this is something I need to address on both this poster and the image poster.

One observation that was made was that the style of illustrations and the way I positioned FIFA to look would make my posters suitable for use in newspaper cartoon strips, which was again something I looked at, and so it was suggested I print on newsprint rather than just the regular paper I presented my work on.

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