Saturday, 15 March 2014

Richard Amsel Movie Posters


These Indiana Jones Raiders of the Lost Ark movie posters are probably Richard Amsel's most well-known work. Posters where a character look straight at you are always engaging because of the feeling of eye contact it creates. I think this is show particularly well in the left poster, where there is little else to draw your attention to the poster other than the typography, which only does so because it is so bright in comparison to the rest of the poster. In contrast, the right poster is a lot busier, and yet the main focus is undoubtedly Harrison Ford, as he's looking straight at you whereas all the other characters are looking at a slight angle. The busier nature of the poster makes the typography less overwhelming.




Above are some more examples of his posters. One thing I notice about his posters is that they're all very dark and tend to have quite a strong focus on typography that's specific to the film, which is something I want to take into my poster, as I feel it's something that's been lost in modern day film posters due to the focus on minimalism and the use of fonts like Helvetica and Futura.



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