What is a publication?
A piece of information that is
available to people physically.
How is it made?
Generally digitally produced and
printed in large amounts.
What format could it be?
Book, magazine, leaflet, flyer etc
How is the format relevant to the
content?
Generally the formal informal the content is, the less
formal the format is. For example, a TV schedule is informal with lots of
pictures, so is appropriate for a magazine. Whereas an autobiography is more
formal and probably has no images will be made into a book. Something with
little information will be made into a flyer, and something that you want
people to take with them will be made into a leaflet.
Idea
1 – How galleries control the valuation of art.
Links to my essay
My essay was about weather fine
art should be “assigned” more value than other forms of communication. I looked
at how art is priced and found out about the gallery system and how the art
market is controlled by the bigger art galleries, and because of that prices
are always inflated, and never are a true reflection on how much the buyer
actually likes the piece.
Proposal
I propose to make some sort of
publication which explains the process an individual piece of art goes through
in order to go from the artist, to a gallery, to being sold. This will also
explain how artists become more and more well well known and coveted by
galleries.
Format
I think the most appropriate form
me to use would be a concertina-fold book, as the horizontal nature of it lends
itself well to being used as some sort of timeline, which would allow me to go
through the valuation process step-by-step on one side, but then have some
analysis of it on the other. This analysis could potentially be about the
sustainability of the system, the consumerist culture of society, or modernism
in the art and design.
No. 5 by Jackson Pollock was sold
for $162.7 million by Sothebys
gallery in New York in 2006. It’s the sort of painting that gives fine art the
pretentious reputation it has.
Idea
2 – The impact of US WW2 propaganda on American society.
Links to my essay
As part of the research for my
essay I looked at some propaganda used by America during WW2, specifically the
ones that encouraged women to do the jobs that men used to do before they were
sent off to the war. I was particularly interested in the effect this had after
the war, as it made a lot of women realise
they could choose what sort of life they wanted, in a society that was
previously prejudiced against them.
Proposal
I propose to make a small book
showing various pieces of propaganda in the order in which they were released.
Each one would be accompanied by some statistical facts or some sort of
historical context showing the influence that that particular poster had. I’d
keep it quite small though, as I’d have to use posters that portrayed different
messages to show different changes on society. If I did too many, they’d
probably start repeating themselves.
Format
Probably a small saddle-stitch
bound book either A5 or B6 in size (single page). A book would be most
appropriate because I want it to be quite informative, and I’d use a small size
to reduce the printing costs due to the amount of full colour
spreads I’d be printing.
J.Howard
Miller American propaganda
poster, ‘We Can Do It’ and
the ‘Rosie The Riveter’ Saturday Evening Post cover by Norman Rockwell
are two of the most iconic bits of propaganda from WW2.
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