When looking at Bill Gold's work I'm unsure what to think. I like the simplistic aspect of his posters, and I like his approach to text, using the film title, the actors name, and a quote/synopsis of the film, and this is something I hope to be able to apply to my poster. However, I don't really see the above to posters as posters, they look more like flyers to me, and this is something I hope not to imitate in my own poster. I really like the typography and imagery on the Clockwork Orange poster, but I think the small text in the top left is too much than what is completely necessary and is what turns it more into a flyer than a poster. Maybe it's just a generational thing, and that's how design was in Bill Gold's era. I feel that the large gaps between the text in the Dirty Harry poster puts too much emphasis and obviousness on grid, which is something that I think should be quite discrete within film posters.
I the simplicity in this poster for Alien, despite the fact it wasn't even used for the advertising for the film. I've always liked the use of bright colours in branding and advertising, and the numerous strong contrasts between colours in this poster is something I find visually attractive. I'm not sure about the typography though, it seems quite specific, and so I would imagine it has some sort of relevance to the film, which would make it more appropriate, although I'm not sure that compensates for how ugly it is. Unfortunately this isn't the sort of thing I could take much from in terms of my poster because it doesn't lend itself very well to the restrictions of the brief.
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