UK Print-Based Viral Adverts/Campaigns

Viral campaigns are mainly associated with the internet because of how many campaigns there have been that have gained huge popularity and success, but this only makes the print-based viral campaigns stand out more.

Whiskas - Feeding Your Instincts

The Whiskas adverts were designed to make cat owners think differently about their cats. Cats are generally seen as lazy creatures in England, but by generalising what a cat is, Whiskas managed to completely juxtapose our thoughts about cats, but in a way that makes sense. Their advertising was used in billboard form.

Expedia - Travel Bag Labels

With over 9,000 airports across the world each having their own 3 letter code, Expedia decided to put their message across by using the codes to encourage people to go on holiday, with each different poster portraying a different holiday scenario or message.