Tuesday, 25 February 2014

Foreign Print-Based Viral Adverts/Campaigns

My research on the internet suggested that the internet wasn't as much of an influence in other countries as it is in the UK and US, so I thought it'd be interesting to see how print-based viral campaigns differed in foreign countries. 

Brazil - Anorexia Awareness
Star Models is a modelling agency in Brazil, which launched a campaign to raise awareness of how the media was subliminally encouraging anorexia, and wanted to stop this. They did this by taking the stereotypically quirky drawing style used in fashion advertising, and compared that to a photoshopped version of a model, showing how unrealistic the figures of the people in these drawings are. 




South Africa - Cape Times
Cape Times, a South African newspaper, decided to promote itself in a way to reach the younger generations in an attempt to change their attitudes towards newspapers. They did this by applying a recent internet trend to itself, the "selfy". By doing this they are trying to show that newspapers can relate to a younger audience, while at the same time spreading the message that they are and always have been the most reliable newspaper. 





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