Sign - Something that communicates a message
Signifier - Something that gives meaning
Signified - Denotation - A literal understanding of the message
- Connotation - A cultural understanding of the message
By recycling and re-using signifiers we understand what things mean and stand for automatically through their connotations. When something has lots of connotations the sign can turn into a signifier, this is called a Myth.
Signs
Icon - Resembles what the sign is referring too from the perspective of the drawer
Index - A sign that infers a relationship to something else
Symbol - A sign is obviously and literally standing for something else.
Codes are organisational systems, grids and rules that are culturally applicable and give us an understanding of signifiers.
Texts are groups of codes and signifiers that make sense within a cultural context which together communicate a broader message than any single signifier could.
 |
| Seminar Notes |
No comments:
Post a Comment